Digital Marketing Specialist

Role Details



Work Location:


Reports To:

Head of Marketing


Marketing Dept.

Headcount No.:


Contract type:


Responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques of MG brand.

  • Discuss, present and implement digital strategy for MG brand in Germany
  • Identify and manage multi-platform digital media campaigns for MG brand, including media planning, campaign set up, ongoing optimization and reporting. Different channels will also include
  • Liaise with digital media vendors and technologies to execute external campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Test and evaluate new media tools, opportunities and formats to improve digital media campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Prepare and present campaign reports and implications to leadership
  • Bachelor’s degree in Business, Marketing, Technology or related field
  • 3+ years of digital marketing experience with a past agency or in-house management background
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid understanding of digital metrics, hands-on experience with tools, and knowledge of various digital measurement technologies.
  • Proven ability to prioritize tasks to maximize impact and results with limited resources and time
  • Have German skill on a native level in writing and speaking. Have a proficient level of English
  • Strong results-oriented character
  • High contribution to feeding the sales funnel with new leads expected
  • Have a German driving license
  • Based in Munich, Germany

Be part of our SAIC Motor Germany team and apply now !

Thank you for your application, we will get back to you as soon as possible.

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